The meaning behind the Sony Vaio logo. I always find things like this super interesting. Came across this example on a Tumblr, but have re created the artwork. The branding was created by Timothy Hanley to distinguish items that integrate consumer audio and video with conventional computing products.
… The VAIO logo also represents the integration of analog and digital technology with the ‘VA’ representing an analogwave and the ‘IO’ representing a digital binary code. It’s all to easy to let things like this slip under the radar; the FedEx logo is one of the most well-known secret meaning logo “aha” moments.. How many other well known brand logos have meanings like this that we are not aware of?